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Mobile Set To Be ‘First Screen’ For Customers
Through this BMA article, CK explores three facets of B2B mobile marketing, namely: (#1) Why it’s important for B2B marketers to begin focusing on mobile-marketing opportunities, (#2) Why B2Bs in...
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Mobile Advertising: Make It Engaging
In this BtoB Magazine article, Mobile advertising: Make it engaging, which explores the opportunities and challenges of mobile display advertising, CK urges marketers to focus on engaging...
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Mobile Marketing and You
In this article for Print Professional Magazine, Mobile Marketing and You, CK gives several insights and best practices across QR codes and SMS marketing to mobile websites and custom-designed apps....
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iPad HD A WakeUp Call For B2B Marketers
In this article for Content Marketing Institute, iPad HD A Wakeup Call For B2B Marketers, CK gives myriad pieces of advice across focusing on experiences, not just technologies, as well as outlaying a...
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Mobile Innovation: Welcome To Your Innovation Moment
In Part 1 of a special 6-Part Series on Mobile Innovation, CK walks readers through why mobile—more than any other media—abounds with opportunities for brands and businesses. As CK explains, no other...
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Mobile Innovation Strategy #1: Innovating Brand Engagement
In Part 2 of CK’s 6-Part Mobile Innovation Series she explores the first of five innovation strategies: Innovating Brand Engagement through Mobile. Without question, winning in today’s crowded,...
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Mobile Innovation Strategy #2: Innovating Sales Channels
In Part 3 of CK’s 6-Part Mobile Innovation Series she explores the second of five innovation strategies: Innovating Sales Channels through Mobile. As any marketer knows, sales are mission-critical to...
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Mobile Innovation Strategy #3: Innovating Product Offerings
In Part 4 of CK’s 6-Part Mobile Innovation Series she explores the third of five innovation strategies: Innovating Product Offerings through Mobile. Inarguably, the lifeblood of any company is its...
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Mobile Innovation Strategy #4: Innovating Customer Experiences
In Part 5 of CK’s 6-Part Mobile Innovation Series she explores the fourth of five innovation strategies: Innovating Customer Experiences through Mobile. Mobile is a boon to the customer experience—and...
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Mobile Innovation Strategy #5: Innovating Value Propositions
In Part 6 of CK’s 6-Part Mobile Innovation Series she explores the fifth of five innovation strategies: Innovating Value Propositions through Mobile. Value propositions are the heart, soul and...
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From Smartphones To Smart Everything: The “Smart” Revolution (IoT)
From smartphones to smart everything… mobile is moving us to the threshold of yet another stunning revolution, and a remarkable new world in which all things—physical and digital—will be connected, and...
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B2B Marketers Coming To Grips With Mobile
In this special segment for CMO.com, CK offers a range of advice and ideas to B2B marketers looking to leverage mobile to better reach, engage and serve their target audiences. The expanded article...
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Mobile Marketing and You
In this article for Print Professional Magazine, Mobile Marketing and You, CK gives several insights and best practices across QR codes and SMS marketing to mobile websites and custom-designed apps....
View ArticleClik here to view.
iPad HD A WakeUp Call For B2B Marketers
In this article for Content Marketing Institute, iPad HD A Wakeup Call For B2B Marketers, CK gives myriad pieces of advice across focusing on experiences, not just technologies, as well as outlaying a...
View ArticleClik here to view.
Mobile Innovation: Welcome To Your Innovation Moment
In Part 1 of a special 6-Part Series on Mobile Innovation, CK walks readers through why mobile—more than any other media—abounds with opportunities for brands and businesses. As CK explains, no other...
View ArticleClik here to view.
Mobile Innovation Strategy #1: Innovating Brand Engagement
In Part 2 of CK’s 6-Part Mobile Innovation Series she explores the first of five innovation strategies: Innovating Brand Engagement through Mobile. Without question, winning in today’s crowded,...
View ArticleClik here to view.
Mobile Innovation Strategy #2: Innovating Sales Channels
In Part 3 of CK’s 6-Part Mobile Innovation Series she explores the second of five innovation strategies: Innovating Sales Channels through Mobile. As any marketer knows, sales are mission-critical to...
View ArticleClik here to view.
Mobile Innovation Strategy #3: Innovating Product Offerings
In Part 4 of CK’s 6-Part Mobile Innovation Series she explores the third of five innovation strategies: Innovating Product Offerings through Mobile. Inarguably, the lifeblood of any company is its...
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